Digital Marketing Knowledge Stream

  These can give you a better and wider view of your data across your various Google services. Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.” What accounts can be associated. Here is a list of the various Google accounts that you can link with associations: Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better...

  The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results. Starting around February 18, 2021, Google seems to be showing  fewer featured snippet  results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show.  All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth. Moz is showing a decline: RankRanger is showing a decline: 9.5% to 8.5% SEMRush is showing a decline: Each of these tools track different sets of keywords and featured snippets but they are all showing declines. Why it matters.  If your site gets a lot of traffic from featured snippets in Google Search, this may impact your traffic. Keep an eye on your analytics, check to see if your top performing featured snippets are still...

  Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating. The question came up at the  27:08 mark  into the video, it was "What matters the most the number of unique referral backlink domains or the total number of backlinks?" John responded that the number of links is "completely irrelevant" and that Google weighs different links differently. He said one link can be way more valuable than thousands of links because Google can ignore links. Here is what John said: So I don't think we differentiate like that in our systems. So from my point of view I would tend not to focus on kind of the the total number of links to your site or the the total number of domain links to your website. Bec...

  Google's John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on   Twitter   "No, Google won't penalize a site for having 15 redirects (or any other number)." There was obviously some misunderstanding somewhere... Yes, Google did have a  too many redirects  error with Sitemaps: Plus, you can potentially redirect a penalty to your own site but I covered that numerous times. It is not as simple as it sounds. Do some searches on this site for redirect penalties and you will see. But in terms of Google penalizing a site because it has too many redirects, that is not something Google does. Forum discussion at  Twitter . Reference: https://www.seroundtable.com/google-redirect-penalty-30970.html

That’s a great question, Being a digital marketer and working for the top digital media company I always thrive for the latest trends and look for an opportunity to tap on. In fact, from the last few months, my website is getting more that one million traffic a month and that too organically. In general, I try to practice theoretical knowledge and monitor the result. Here’s what you can also do. 1.READ, READ AND READ There are many websites which will help you give insight what is going around the world like Campaign India,  Campaign Middle East, Mashable, Hub Spot, Blogs on company websites, search engine land  and much more. Set up your feeds!! 2. EXPERIMENT Keep experimenting with your idea. Testing gives to better idea what all can be tapped upon. For example, working around seasonal events to drive more traffic/Conversions 3. A/B TESTING Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there...

Do you know which objective to choose for your LinkedIn ad campaigns ? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more. LinkedIn Objective-Based Advertising If you’re used to advertising on Facebook, you’ll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook advertisers a similar experience on LinkedIn. LinkedIn has had objectives for quite some time but they’ve essentially been checkboxes and bid types. Now the process is very defined. When you go to set up a LinkedIn ad and click Create Campaign, you’ll see lots of different objectives to choose from. For more, please refer to:  https://www.socialmediaexaminer.com/how-to-choose-the-right-linkedin-ads-objective/

In order to build a payment transferring app, one must need to be familiar with the basics. The  Google Pay app works  as a bridge that transfers money directly into the user’s account using the UPI method. UPI stands for the Unified Payment Interface that is an instant payment transfer system developed by the National payment corporation of India facilitating inter-bank transactions also in addition the UPI is regulated by the reserve bank of India. Starting a startup using the app idea of Google pay is great since Google Pay was one of the top fastest-growing digital products in the last quarter of 2017. If you are also thinking about developing an app like Google Pay and wondering about the cost and how to do it then let me walk you through the whole process and cost deciding key elements. Which companies can have benefited from your app like Google Pay Telecommunication Companies Transport and logistic companies Online e-commerce companies How does an app...