Digital Marketing Knowledge Stream

  The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results. Starting around February 18, 2021, Google seems to be showing  fewer featured snippet  results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show.  All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth. Moz is showing a decline: RankRanger is showing a decline: 9.5% to 8.5% SEMRush is showing a decline: Each of these tools track different sets of keywords and featured snippets but they are all showing declines. Why it matters.  If your site gets a lot of traffic from featured snippets in Google Search, this may impact your traffic. Keep an eye on your analytics, check to see if your top performing featured snippets are still...