How to Choose the Right LinkedIn Ads Objective

Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results?

In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more.

LinkedIn Objective-Based Advertising

If you’re used to advertising on Facebook, you’ll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook advertisers a similar experience on LinkedIn.

LinkedIn has had objectives for quite some time but they’ve essentially been checkboxes and bid types. Now the process is very defined. When you go to set up a LinkedIn ad and click Create Campaign, you’ll see lots of different objectives to choose from.

For more, please refer to: https://www.socialmediaexaminer.com/how-to-choose-the-right-linkedin-ads-objective/

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