Digital Marketing Knowledge Stream

  Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like   XML sitemap ,   page title ,   alternative text , and   301 redirects   are puzzling at first. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.  301 Redirect:  A signal to the search engines that a web page has moved. A person attempting to reach the original page gets taken to a new page that’s the closest match. 404 Error:  A type of technical SEO error that signals the web page could not be found (often because it’s been moved or deleted). Algorithm:  A formula that calculates the rank of search engine results. These algorithms evolve with the goal of providing a searcher with the most relevant content based on their specific search. Alternative Text:  Tags placed on images which provide the s...