Digital Marketing Knowledge Stream

  About the Marketing Cloud Personalization Accredited Professional Credential The Marketing Cloud Personalization Accredited Professional is designed for consultants who implement and consult on real-time personalization systems in a customer-facing role. This exam is for individuals who want to demonstrate their skills and knowledge in designing, configuring, building, and implementing Marketing Cloud Personalization. It covers the use of declarative customization capabilities to meet customer business requirements in a maintainable and scalable way, contributing to long-term customer success. Audience Description: Marketing Cloud Personalization Accredited Professional Accredited Professional exams are intended for Salesforce Partners with access to the Partner Learning Camp training and Partner Community. The Marketing Cloud Personalization Accredited Professional exam is intended for an individual who has broad knowledge of the Marketing Cloud Personalization platform and its ...

Imagine you have a gigantic box filled with all sorts of toys and games: cars, dolls, building blocks, everything! But it's all messy and mixed up, making it hard to find what you want. Datorama/Marketing Cloud Intelligence is like a magical sorting machine for all your marketing stuff! Think of your marketing stuff as the toys:  This includes things like website visits, email opens, and how many people saw your funny ad. Just like your toys, this information can be scattered and confusing. The sorting machine organizes things:  Datorama takes all that marketing information and puts it in neat categories, just like sorting your toys by type or color. It makes it easy to see what's going on and where to find it. It shows you cool pictures:  Imagine the sorting machine showing you pictures instead of just words. Datorama uses graphs and charts to make the information easy to understand, even for grown-ups who might not like rea...

  Imagine you have a big box filled with all your favorite toys! Each toy has its own special information, like its name, color, and who you got it from. A Data Extension in SFMC is like another box, but instead of toys, it holds information about people. Each person is like a toy:  They have their own details, like their name, email address, and maybe even their favorite color (just like your toys!). The box holds lots of toys (people):  You can have many different Data Extensions, each with different groups of people, kind of like having different boxes for different types of toys. The information is special:  This information helps you send special messages and offers to the right people, just like knowing your friend's favorite color helps you pick the perfect gift! So, Data Extensions in SFMC help keep track of all the different people you want to reach and their special information, so you can send them the best messages and offers, just like having different b...