Digital Marketing Knowledge Stream

  Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a few ways that you can update your digital marketing strategy right now. Do a quick audit of your social media profiles If you set up your social media profiles some time ago, it’s probably time for a quick audit of each. This is a time to reevaluate each and decide what’s working and what’s not. Are you spending lots of time writing posts on Medium, but not seeing much ROI? Maybe it’s time to reallocate that effort somewhere else. Are your Instagram followers growing steadily? That’s probably a platform you want to focus more on. As you’re doing your audit, remember that you don’t have to have profiles on every social media platform, especially if keeping up with them a...