Digital Marketing Knowledge Stream

 Imagine you have a lemonade stand on a busy street corner. Both Google Search Console and Google Analytics help you understand how well it's doing, but they focus on different things: Search Console: This is like your spyglass ! It lets you see how many people are finding your stand by looking on Google Maps, just like if your spyglass could see people walking and noticing your stand. It tells you: How easy it is for people to find your stand: If the street is blocked or your sign is hidden, people might miss it! Similarly, Search Console shows if there are any issues making it hard for Google to find your website. What words people use to find you: Do they search for "best lemonade" or "cold drinks near me"? Search Console tells you which keywords people use to find your website, helping you understand what attracts them. How many people click on your stand's sign: Even if they see your stand, they might not stop. Search Console shows how many people c...

Imagine your house has lots of different rooms, each with something special inside. A robots.txt file is like a sign on your door that tells robots which rooms they can visit and which ones are off-limits. Open rooms:  If a robot sees "allow" on the sign, it knows it can explore that room and look around, just like how search engines can visit and learn about certain pages on your website. Closed rooms:  If the sign says "disallow," it's like telling the robot, "No peeking! This room is private," just like how the robots.txt file can tell search engines not to visit specific pages on your website, maybe because they're unfinished or not meant for the public. So, the robots.txt file helps keep your website organized and private, just like you wouldn't want robots going through your bedroom or secret hideout!

  Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like   XML sitemap ,   page title ,   alternative text , and   301 redirects   are puzzling at first. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.  301 Redirect:  A signal to the search engines that a web page has moved. A person attempting to reach the original page gets taken to a new page that’s the closest match. 404 Error:  A type of technical SEO error that signals the web page could not be found (often because it’s been moved or deleted). Algorithm:  A formula that calculates the rank of search engine results. These algorithms evolve with the goal of providing a searcher with the most relevant content based on their specific search. Alternative Text:  Tags placed on images which provide the s...

There is an extremely huge list of all the factors that are a part of your rank in the Google Search Engine. Google even has its own  search quality evaluation guidelines  that are frequently updated and worth to check out. However, having this big list it’s really hard not to lose your tactics and know what to look for to improve your ranking. So in between hundreds of all the factors, here are the main ones I would exclude that need more attention: Page quality Google itself indicates the most important factors of the page quality. How to know if your website can be highly rated? The Purpose of the Page  - Google cares about the growth of the internet and the benefits of the websites in it. Common helpful and beneficial page purposes include sharing information that could even be personal or social, sharing any forms of media, files and software to download, sharing original opinion or point of view, entertaining, selling products or services that are on demand, allowin...

  Google’s John Mueller on Customer Reviews & SEO While Google does show information about customer reviews in search results, such as aggregate star ratings, they are not a factor for determining the ranking of web content. Mueller says: “As far as I know we don’t use the number of customers or reviews when it comes to web search, with regards to ranking. Sometimes we do pull that information out and we might show it as kind of a rich result in the search results.” Google’s customer review rich results can give the impression they’re being used as a ranking signal, but that isn’t the case. Reference:  https://www.searchenginejournal.com/google-customer-reviews-not-a-signal-for-web-search/415643/#close Follow my blog.