Skip to main content

Google Search may be showing featured snippets less often

 

The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up.

What the tools show. All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth.

Moz is showing a decline:

RankRanger is showing a decline:
9.5% to 8.5%

SEMRush is showing a decline:



Each of these tools track different sets of keywords and featured snippets but they are all showing declines.

Why it matters. If your site gets a lot of traffic from featured snippets in Google Search, this may impact your traffic. Keep an eye on your analytics, check to see if your top performing featured snippets are still showing up. If Google is not showing any featured snippet and you still rank number one for the query, you are probably okay. But if you rank lower, you might want to make sure to add appropriate and relevant structured data so Google richens up your result and you can get more clicks.

This may be a bug and Google may start showing these featured snippets again or this may be an intentional change on Google’s end. We do not know but we do know there was a change to how often certain categories of search results in Google will show featured snippets.

Postscript. The day later, RankRanger is now showing a return of featured snippets to a normal level. The other tools do not show it yet so maybe it is a bit too early to say that this is now resolved? We will keep an eye on this change:












Labels:

Comments

Post a Comment

Popular posts from this blog

Best SEO Tools 💥

 Best SEO Tools 💥 👉Google Keyword Planner Find the right keywords to use in your Google Ads campaigns with our Keyword Planner tool. 👉Google Page Speed Insights Make your web pages fast on all devices 👉 Google Search Console Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results. 👉Google Structured Data Checker This tool will help you add structured-data markup to a sample web page. 👉HARO HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. 👉KWFinder KWFinder is a keyword research and analysis tool bringing hundreds of long tail keywords with low SEO difficulty. Try KWFinder for free! 👉Mozbar Your free all-in-one SEO toolbar for research on the go. 👉ScreamingFrog The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites, links, images, CSS, scr...
1 comment
Read more

How to run Facebook ads in simple steps?

To run Facebook ads, you can follow these steps: 1- Set up a Facebook Business Manager account: Visit business.facebook.com and create a new account or log in to an existing one. This will serve as the central hub for managing your Facebook ads. 2- Create a Facebook Page: If you don't already have a Facebook Page for your business or organization, create one. This will be linked to your ads and serve as a destination for users who click on your ads. 3- Define your advertising objectives: Determine the goals you want to achieve with your Facebook ads. Facebook offers various objectives such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Choose the one that aligns with your campaign goals. 4- Create a Facebook ad campaign: Within your Business Manager account, navigate to Ads Manager. Click on "Create" to start a new campaign. Choose your objective, select the appropriate campaign settings, and give your campaign a name. 5- Def...
Post a Comment
Read more

Guide to create your first Google Display ad campaign

  Guide to create your first Google Display ad campaign. A Google Display Ad is most frequently a picture ad or an Inexpensive media ad which will show when people are browsing the website, watching videos, checking Gmail, or using apps. This kind of ad is usually shown on sites that aren’t owned by Google (with the exception of YouTube), but sites that are a part of the Google Network. Below is a step-by-step guide to create your first Google Display ad campaign. 1. Open Google Ads and Sign-in to your Account 2. Set-up Google Ads Conversion Tracking 3. Create New Google Ads Campaign 4. Choose a Goal For Your Google Display Network ad campaign 5. Choose The ‘Display’ Campaign Type 6. Choose one among the Display Campaign Sub-types 7. Set Your Location Targeting and Language Targeting 8. Set Your Google Display Ads Bid Strategy 9. Set Your Daily Budget 10. Name Your Ad Group 11. Set Audience Targeting and Demographics Targeting 12. Create Responsive Display Ads and Upload Display Ad...
Post a Comment
Read more