Digital Marketing Knowledge Stream

  An SEO audit is where you find opportunities to improve a site’s search performance. It involves finding technical, on-page, content, and link-related issues to fix or improve. Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for 14 of them in this guide. 1. Check for manual actions Manual actions are when a human reviewer at Google decides that your site doesn’t comply with  their webmaster guidelines . The result is that some or all of your site won’t be shown in Google’s search results.  You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still arguably the best first thing to check because if you have one, you’re dead in the water before you even start.  To check for manual actions, go to the  Manual actions  report in Google Search Console.  If it says anything...