Digital Marketing Knowledge Stream

Let me ask you one question first. What is your end goal? Is your end goal getting ‘add to carts’ or ‘landing page views’? Or is your end goal getting a sale? When it comes to machine learning, you now get exactly what you ask for. If you ask for landing page views, you get landing page views. If you ask for add to carts, you get add to carts. But do not expect something else as a result. So if you are optimizing campaigns for landing page views, do not expect the users to also convert after landing on your page. You asked for landing page views, so your ad platform targeted those people who are most likely to click on an ad and land on a page. You did not ask for sales. So your ad platform won’t target those people who are most likely to purchase after landing on a page... Similarly, If you are optimizing campaigns for ‘add to carts’, do not expect the users to also purchase after adding items to cart. You asked for ‘add to carts’, so your ad platform targeted those people who are mos...

 Best SEO Tools 💥 👉Google Keyword Planner Find the right keywords to use in your Google Ads campaigns with our Keyword Planner tool. 👉Google Page Speed Insights Make your web pages fast on all devices 👉 Google Search Console Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results. 👉Google Structured Data Checker This tool will help you add structured-data markup to a sample web page. 👉HARO HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. 👉KWFinder KWFinder is a keyword research and analysis tool bringing hundreds of long tail keywords with low SEO difficulty. Try KWFinder for free! 👉Mozbar Your free all-in-one SEO toolbar for research on the go. 👉ScreamingFrog The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites, links, images, CSS, scr...

  Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating. The question came up at the  27:08 mark  into the video, it was "What matters the most the number of unique referral backlink domains or the total number of backlinks?" John responded that the number of links is "completely irrelevant" and that Google weighs different links differently. He said one link can be way more valuable than thousands of links because Google can ignore links. Here is what John said: So I don't think we differentiate like that in our systems. So from my point of view I would tend not to focus on kind of the the total number of links to your site or the the total number of domain links to your website. Bec...

Do you know which objective to choose for your LinkedIn ad campaigns ? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more. LinkedIn Objective-Based Advertising If you’re used to advertising on Facebook, you’ll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook advertisers a similar experience on LinkedIn. LinkedIn has had objectives for quite some time but they’ve essentially been checkboxes and bid types. Now the process is very defined. When you go to set up a LinkedIn ad and click Create Campaign, you’ll see lots of different objectives to choose from. For more, please refer to:  https://www.socialmediaexaminer.com/how-to-choose-the-right-linkedin-ads-objective/

In order to build a payment transferring app, one must need to be familiar with the basics. The  Google Pay app works  as a bridge that transfers money directly into the user’s account using the UPI method. UPI stands for the Unified Payment Interface that is an instant payment transfer system developed by the National payment corporation of India facilitating inter-bank transactions also in addition the UPI is regulated by the reserve bank of India. Starting a startup using the app idea of Google pay is great since Google Pay was one of the top fastest-growing digital products in the last quarter of 2017. If you are also thinking about developing an app like Google Pay and wondering about the cost and how to do it then let me walk you through the whole process and cost deciding key elements. Which companies can have benefited from your app like Google Pay Telecommunication Companies Transport and logistic companies Online e-commerce companies How does an app...