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What are good ways to learn to become the best digital marketer?

That’s a great question, Being a digital marketer and working for the top digital media company I always thrive for the latest trends and look for an opportunity to tap on.

In fact, from the last few months, my website is getting more that one million traffic a month and that too organically.

In general, I try to practice theoretical knowledge and monitor the result.

Here’s what you can also do.

1.READ, READ AND READ

There are many websites which will help you give insight what is going around the world like Campaign India, Campaign Middle East, Mashable, Hub Spot, Blogs on company websites, search engine land and much more.

Set up your feeds!!

2. EXPERIMENT

Keep experimenting with your idea. Testing gives to better idea what all can be tapped upon.

For example, working around seasonal events to drive more traffic/Conversions

3. A/B TESTING

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.

For example

PayU decided to make minor changes on its Checkout page form basis the data gathered and run an A/B test to validate their hypothesis. While the old PayU Checkout page asked users to enter their mobile number and email address to complete the purchase process, the new Checkout page, on the other hand, only asked for a user’s mobile number.

Here what it was like

As a result, PayU Increased its Conversions by 5.8% Using Data-Driven A/B Testing

4. CHECK YOUR NUMBERS

Running an experiment is not enough, you have to constantly keep a track on traffic or conversions which your idea is to bring in, this analysis will help you find the untouched opportunities and idea within your own.

5. BUILD NETWORK / JOIN COMMUNITIES

Keep in touch with like-minded people. For this, you can even build in your own community or get involved with already existing ones.

You can connect with people on Twitter, LinkedIn, Facebook groups etc.

6. ONLINE CERTIFICATIONS

Build a habit to keep your knowledge fresh. Get your self-certificate!

There are various platforms which offer free as well as affordable courses, for example, Google, Udemy etc

7. LEARN NEW SKILLS

The Internet is a pool of knowledge, all you need to have the never-dying hunger for it, especially in this hard time of recession causes by COVID19. Building in new skillset which will give you an edge over others. Look at the things that build in your interset it's okay if it is not related to your existing field.

For example, if you are an SEO strategist person you an learn about a social media marketing or UI/UX etc.

In the end, I would just like to say the best way to learn and be the best digital marketer is Explore, Explore and Explore!!

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