Digital Marketing Knowledge Stream

  Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a few ways that you can update your digital marketing strategy right now. Do a quick audit of your social media profiles If you set up your social media profiles some time ago, it’s probably time for a quick audit of each. This is a time to reevaluate each and decide what’s working and what’s not. Are you spending lots of time writing posts on Medium, but not seeing much ROI? Maybe it’s time to reallocate that effort somewhere else. Are your Instagram followers growing steadily? That’s probably a platform you want to focus more on. As you’re doing your audit, remember that you don’t have to have profiles on every social media platform, especially if keeping up with them a...

  These can give you a better and wider view of your data across your various Google services. Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.” What accounts can be associated. Here is a list of the various Google accounts that you can link with associations: Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better...