Digital Marketing Knowledge Stream

  Imagine you have a big box filled with all your favorite toys! Each toy has its own special information, like its name, color, and who you got it from. A Data Extension in SFMC is like another box, but instead of toys, it holds information about people. Each person is like a toy:  They have their own details, like their name, email address, and maybe even their favorite color (just like your toys!). The box holds lots of toys (people):  You can have many different Data Extensions, each with different groups of people, kind of like having different boxes for different types of toys. The information is special:  This information helps you send special messages and offers to the right people, just like knowing your friend's favorite color helps you pick the perfect gift! So, Data Extensions in SFMC help keep track of all the different people you want to reach and their special information, so you can send them the best messages and offers, just like having different b...