Digital Marketing Knowledge Stream

 Imagine you have a lemonade stand on a busy street corner. Both Google Search Console and Google Analytics help you understand how well it's doing, but they focus on different things: Search Console: This is like your spyglass ! It lets you see how many people are finding your stand by looking on Google Maps, just like if your spyglass could see people walking and noticing your stand. It tells you: How easy it is for people to find your stand: If the street is blocked or your sign is hidden, people might miss it! Similarly, Search Console shows if there are any issues making it hard for Google to find your website. What words people use to find you: Do they search for "best lemonade" or "cold drinks near me"? Search Console tells you which keywords people use to find your website, helping you understand what attracts them. How many people click on your stand's sign: Even if they see your stand, they might not stop. Search Console shows how many people c...

  These can give you a better and wider view of your data across your various Google services. Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.” What accounts can be associated. Here is a list of the various Google accounts that you can link with associations: Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better...