Digital Marketing Knowledge Stream

  Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating. The question came up at the  27:08 mark  into the video, it was "What matters the most the number of unique referral backlink domains or the total number of backlinks?" John responded that the number of links is "completely irrelevant" and that Google weighs different links differently. He said one link can be way more valuable than thousands of links because Google can ignore links. Here is what John said: So I don't think we differentiate like that in our systems. So from my point of view I would tend not to focus on kind of the the total number of links to your site or the the total number of domain links to your website. Bec...