Technical SEO can be as simple or as complicated as you like

Technical SEO can be as simple or as complicated as you like...

Ultimately, it's about making the right decisions for your users.

What you don't need:

- To fix a 404 for search engines.
- To improve performance for search engines.
- To improve old content for search engines.
- To remove low-quality pages for search engines.

What you do need:

- To fix 404s so your users don't land on broken pages.
- To improve performance for a better user experience.
- To improve outdated content so users get the correct information.
- To remove content that doesn't provide value to your users.

Keep it simple.

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