Finally, I found a question where I can explain and guide to amateur not to waste money on any digital marketing course. I am an experienced digital marketer so that I can guide you well and will try to save your hard-earned penny.
Digital marketing institute just teaches you the basic concepts. I think those resources are easily available on the internet which you will pay to institute. Now few will say Institute provides tricks and tips which is hidden in online resources. No tricks works longer in digital marketing. You have to develop it on your own. Your tricks will be unique to you which makes you popular digital marketer. So develop it by working on it more and more. Understand self that which trick is working and which are not working.
Now coming to another aspect. You are done with your digital course with institute, now what next. For any digital job, companies ask for experience and for that you have to work as an intern. Sometimes they pay little and sometimes they pay nothing for that. Post internship you kick start your career.
Here I am giving you few tips, follow it and I bet you will never regret.
Assuming you are about to build a career in digital marketing.
- Start learning basic concepts available on youtube. Mind it you have to learn basics not tips. Thousands of digital marketers make videos to share tips in order to get views. Don’t watch those videos. Watch tutorial videos which explain concepts and how it works. (7 days)
- There are 3 main modules in digital marketing SEO(Search engine optimization), SEM(Search engine Marketing), SMM(Social media marketing). Take one topic for example SEO. Start exploring on internet. Learn basic concepts. Once you are done with basic concepts of one topic start working on it. (30 days)
- Start reading blogs related to digital marketing which shares insights. You will be able to develop strategies.
- Now go for any online certification at first.
- Start internship with any good agency. May be they will not pay you. But In long run brand tag is neccesary. (6 months to 1 year).
- Now you have learned a lot, practically implemented it in internship. Learned new things from companies. Start applying for jobs. Trust me if you are skilled and know your work. Getting job after internship is easy.
- Here you have to make decision you have to build your own agency, Become freelancer, or continue your job. Job is mandatory for few years as you will learn how business is done in agencies. How they get client, how they retain client. How they charge their client and many more stuffs. Then Do whatever you want to do.
For above steps you dont have to spend any money, yes certification may cost you little but that is affordable and 100 times cheaper which you will pay to institutes.
I have learned this with experience and will suggest you to follow this and trust me you will never regret.
Now moving ahead what top digital marketers do?
Top digital marketer first understands clients business. Build strategies how to go about and then they deliver the results. They try to expand clients business. They customize plans for clients, which will work which will not. This is the mantra always remember.
I have seen fraud digital marketer, when ever they get client, They start churning out money from them without any strategy. They simply starts google ad campaigns and social media postings without any customized solutions.
Dont be just digital marketer, be a good digital marketer. Bring digital solution for your client. Drive their business growth. You will not loose client for life.
I will request not to spend money on institutes. If you are so much interested go for degree course from good colleges, dont go for these certification course.
Best digital marketing course is nothing but yes best digital marketer exists. Best is what, which suits you great.
Expense which you will borne, if you learn it on own.
- Buy domain and hosting which will cost you around 2k for 1 year. Dont go for free hosting. Spend few bucks here.
- Google certification for free from Google skillshop.
- If you have more inclination towards social media optimization then you can go for facebook blueprint certification which costs around Rs 5700 with tax. This is not mandatory. You can upskill yourself from tutorials and apply it on your social media pages and accounts. Ultimately growth matters and thats what employers care about.
Now what ever you will learn from tutorials apply it on your domain. Then you will start learning what works and what not. With these steps, one fine day you will become a great digital marketer.
I know you have many other queries to be resolved. You can comment below so that I can address those and guide you so that you can always save money.
I am giving you one best example. ISRO reached Mars at a cost of Rs 400 crores and NASA did the same for Rs 6000 crores. Which one do you think did great job. Of course ISRO who saved money for country, which might be utilized for some other noble cause or in some other projects.
One more thing which I would like to share it from one of my trainee student. Sir, whatever you teach, I always apply it in my live projects. Honestly your trick works but when it comes to develop some of my own tricks and tips, I have to indulge myself with experiments which I do it for own, sometimes I got fail, but definitely develops some pro tips for the same.
I hope you got my point. You have to do experiments. Me and other trainers can teach you how to set campaigns in facebook or google ads and up to extent few tips so that you must not loose your money with blunt mistakes. Post that you have to experiment, you have to dive in the ocean and bring more pro tips for yourself which will make you great digital professional.
Digital marketing is more of marketing rather than technical. You have to write attractive ad copies in google ads and you need to play with keywords set which will actually differentiate you. For facebook ads you have to identify right audience. This can not be taught anywhere. You have to be a wise marketer.
This is all what I wanted to address to all newbie/amateur who wants to join this field. I have shared real insights above my profession. Being into this industry I want every newbie to be guided well so that we can produce quality professional.
Follow me here, upvote If you liked it Please share it with one whom you know are about to join Digital marketing. I just tried to save your hard earned money with my experience which I have earned it.
EDIT : 1 - There is global lockdown turning around in the world due to corona virus. In India we have lockdown. Its high time when you can upskill yourself learning exploring digital marketing. I am sure there will be economic crisis which will take on when corona crisis is over. Then every business will need marketing boost and this segement will see robust growth and opportunity. Just jump in learn and upksill your digital skills. If you are not able to do in this free time, then this is for sure, You never lacked time but you lacked discipline in your behavior.
Good luck and hope this added some value.
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