Step 1: Sign up
Go to facebook.com/business and click Create a Page in the top right hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community
When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.
Go to facebook.com/business and click Create a Page in the top right hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community
When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.
Step 2: Add Profile Picture:
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
Cover Picture:
Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Step 3: Explore your new Page
- Add Username
- Add call to action button
- Add short description
Complete your profile on Page, it's your virtual shop. Optimize it for the users so that they can interact with you.
Complete your about us section and add relevant information to your page:
Create your first post:
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.
Start engaging:
Now you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers review you on Facebook, too.
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