Digital Marketing Knowledge Stream

  Technical SEO can be as simple or as complicated as you like... Ultimately, it's about making the right decisions for your users. What you don't need: - To fix a 404 for search engines. - To improve performance for search engines. - To improve old content for search engines. - To remove low-quality pages for search engines. What you do need: - To fix 404s so your users don't land on broken pages. - To improve performance for a better user experience. - To improve outdated content so users get the correct information. - To remove content that doesn't provide value to your users. Keep it simple.

Let me ask you one question first. What is your end goal? Is your end goal getting ‘add to carts’ or ‘landing page views’? Or is your end goal getting a sale? When it comes to machine learning, you now get exactly what you ask for. If you ask for landing page views, you get landing page views. If you ask for add to carts, you get add to carts. But do not expect something else as a result. So if you are optimizing campaigns for landing page views, do not expect the users to also convert after landing on your page. You asked for landing page views, so your ad platform targeted those people who are most likely to click on an ad and land on a page. You did not ask for sales. So your ad platform won’t target those people who are most likely to purchase after landing on a page... Similarly, If you are optimizing campaigns for ‘add to carts’, do not expect the users to also purchase after adding items to cart. You asked for ‘add to carts’, so your ad platform targeted those people who are mos...

  Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like   XML sitemap ,   page title ,   alternative text , and   301 redirects   are puzzling at first. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.  301 Redirect:  A signal to the search engines that a web page has moved. A person attempting to reach the original page gets taken to a new page that’s the closest match. 404 Error:  A type of technical SEO error that signals the web page could not be found (often because it’s been moved or deleted). Algorithm:  A formula that calculates the rank of search engine results. These algorithms evolve with the goal of providing a searcher with the most relevant content based on their specific search. Alternative Text:  Tags placed on images which provide the s...

Currently, I am using rank math and in the past, I used Yoast SEO as well and on the basis of that, I can say RankMath is the best SEO Plugin in 2021 to use on your website/blog. I am using a free version of rank math but the features are premium, that’s why I love rank math. Here I mentioned features of rank math that help you to rank your website in Google. Clean, & Simple User Interface Optimal Settings Pre-Selected Simple Setup Wizard Auto Canonical URLs LSI Keyword Tool Integrated Google Search Console Integration Google Keyword Ranking Import Other Plugin Settings Role Manager ACF Support AMP Ready bbPress & BuddyPress Modules Google Schema Markup Integrated Powerful Post Optimization Search Engine Verification Tools Advanced Link Options Remove Stopwords from Permalinks Ping Search Engines Local SEO Optimization Only 30k Lines of Code Optimize Different Archives Robots.txt Editor Import/Export Settings Detailed Documentation You can refer to my Quora profile for more inf...

  Traffic + Conversions = Sales!​   Find out how we secured record keyword visibility for a Local website 1. Background​ a Chiropractor is practicing in  Seattle , WA. Initially, they have not more than 20+ reviews, the website has thin pages 2. Objective​ The objective was to improve the organic visibility of the website through continued SEO work, partnering with our Content Marketing team to build the site’s authority. 3. Strategy​ Since March 2021, we’ve redesigned the client’s website, regularly created new site content (mostly blog posts), increased brand awareness, and picked up lots of links to the site through a combined effort from our SEO and Content Marketing teams. 4. Results​ Here’s what we achieved: Increase in keyword visibility of 900%. Massive Improvement in Local SEO Traffic What action steps we took to rank; Claim Your Business Listings Spam Fighting with Other Business Add Location Pages to Your Website Improve NAP Consistency Update All Things Google...

There is an extremely huge list of all the factors that are a part of your rank in the Google Search Engine. Google even has its own  search quality evaluation guidelines  that are frequently updated and worth to check out. However, having this big list it’s really hard not to lose your tactics and know what to look for to improve your ranking. So in between hundreds of all the factors, here are the main ones I would exclude that need more attention: Page quality Google itself indicates the most important factors of the page quality. How to know if your website can be highly rated? The Purpose of the Page  - Google cares about the growth of the internet and the benefits of the websites in it. Common helpful and beneficial page purposes include sharing information that could even be personal or social, sharing any forms of media, files and software to download, sharing original opinion or point of view, entertaining, selling products or services that are on demand, allowin...