Digital Marketing Knowledge Stream

When it comes to marketing and sales , it is vital to have a firm understanding of ad copy. Without understanding ad copy, your business will lose prospects and sales. You will experience much lower conversion rates, and your profits will suffer. In fact, not knowing how to use ad copy could cause your business to fail. However, if you learn to use ad copy effectively, you will increase the reach and potential of your business. You will be more successful, and you will get more customers. How Ad Copy Works? Ad copy is a very specific type of content. It is designed to get the reader to respond or take action. In a standard sales setting, salespeople spend several minutes to several hours answering prospective customers' questions and addressing their concerns. Without this interaction, many of the customer’s objections would go unanswered. But by taking the time to walk the customer through the process and providing valuable insights, the salesperson can effectively communicate wit...

  1. Create video in 16:9 ratio, 720P (1280×720)pixel 2. Video file name will be the main keyword 3. In video file details (Right click on the video file and click details): a. The title will be video file name b. Subtitle will be related with keywords c. Give some related tags d. Write related comment 4. Default video upload setting: a. Set as unlisted b. Set category c. Set Language and so 5. Video title goes with the main keyword 6. In the video description: a. Description will be minimum 300-500 words for Google Ranking b. The first line of the description will be video title like a general sentence end with the full stop(.) c. Use keywords in video description d. Video link will be inserted in this description e. Give social media links, like facebook page, group and twitter link “Follow us: Google+ | Facebook” f. Write: “Subscribe to our channel” g. Give related keywords or search terms as much as possible 7. Tags will be related with keywords and the first one will be main k...

  Free Email Marketing Tools 1. HubSpot Free Email Marketing 2. TinyLetter 3. Mailchimp 4. Zoho Campaigns 5. SendPulse 6. Mailjet 7. Mailerlite 8. Benchmark FREE TOOLS FOR OPTIMIZING EMAILS 1. A/B Split Test Duration 2. CoSchedule Email Subject Line Tester 3. Kopywriting Kourse Subject Line Generator 4. Eventable 5. Motionmail Countdown Timer 6. Sendtric Countdown Timer 7. Countdown Mail Countdown Timer Free SEO Marketing Tools 1. Screaming Frog SEO Spider Tool 2. SERP Preview Tool 3. URL Builder for GA FREE TOOLS FOR PLANNING CONTENT 1. Google Drive 2. Trello 3. Asana 4. Airtable FREE TOOLS FOR WRITING CONTENT 1. Grammarly 2. Hemingway App 3. oTranscribe FREE TOOLS FOR OPTIMIZING CONTENT FOR THE WEB 1. CoSchedule Headline Analyzer 2. Advanced Marketing Institute Headline Analyzer 3. Word2CleanHTML FREE LINK BUILDERS AND MORE 1. Click to Tweet 2. Bit.ly 3. Social Media Share Buttons Generator 4. CoSchedule Social Message Optimizer FREE TOOLS FOR CURATING AND AGGREGATING SOCIAL 1. M...

  Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a few ways that you can update your digital marketing strategy right now. Do a quick audit of your social media profiles If you set up your social media profiles some time ago, it’s probably time for a quick audit of each. This is a time to reevaluate each and decide what’s working and what’s not. Are you spending lots of time writing posts on Medium, but not seeing much ROI? Maybe it’s time to reallocate that effort somewhere else. Are your Instagram followers growing steadily? That’s probably a platform you want to focus more on. As you’re doing your audit, remember that you don’t have to have profiles on every social media platform, especially if keeping up with them a...

            Dynamic Remarketing for e-commerce in Google Ads             Sign in to Google Ads and navigate to ‘Campaigns’ in the menu.           Click on the 'plus' icon and select ‘New Campaign’.           Navigate to ‘Display Network’ and then click on ‘Sales’.           Select ‘Standard display campaign’ and click on continue.   ·          Choose your campaign name and a bid strategy, then set the amount for your budget as per your marketing requirements.           In the Audiences tab, click on Remarketing and select the correct remarketing list or choose the Google Ads’ optimized list as it’s an easier option.           Hit Done, then click on ‘Use a data feed for personalized ads’.           Choose the Business type that best rep...

  ☝️ An advanced  Google Ads  feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms. To use this feature in your ads, you insert a special piece of code into your ad text. For example, let's say you're running a campaign to advertise your candy store and you have an ad group that promotes your chocolate candy products. The snippet of code that you'll insert in your ad text might look like the following: {KeyWord:Chocolate}. Doing this means that when a keyword can't be inserted in your ad,  Google  will insert Chocolate instead. Then, when a customer uses one of your keywords in their search,  Google Ads  automatically replaces the code with the keyword that triggered your ad. This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful. Keyword insertion is an advanced  Google Ads  fe...

  Guide to create your first Google Display ad campaign. A Google Display Ad is most frequently a picture ad or an Inexpensive media ad which will show when people are browsing the website, watching videos, checking Gmail, or using apps. This kind of ad is usually shown on sites that aren’t owned by Google (with the exception of YouTube), but sites that are a part of the Google Network. Below is a step-by-step guide to create your first Google Display ad campaign. 1. Open Google Ads and Sign-in to your Account 2. Set-up Google Ads Conversion Tracking 3. Create New Google Ads Campaign 4. Choose a Goal For Your Google Display Network ad campaign 5. Choose The ‘Display’ Campaign Type 6. Choose one among the Display Campaign Sub-types 7. Set Your Location Targeting and Language Targeting 8. Set Your Google Display Ads Bid Strategy 9. Set Your Daily Budget 10. Name Your Ad Group 11. Set Audience Targeting and Demographics Targeting 12. Create Responsive Display Ads and Upload Display Ad...