Digital Marketing Knowledge Stream

  Free Email Marketing Tools 1. HubSpot Free Email Marketing 2. TinyLetter 3. Mailchimp 4. Zoho Campaigns 5. SendPulse 6. Mailjet 7. Mailerlite 8. Benchmark FREE TOOLS FOR OPTIMIZING EMAILS 1. A/B Split Test Duration 2. CoSchedule Email Subject Line Tester 3. Kopywriting Kourse Subject Line Generator 4. Eventable 5. Motionmail Countdown Timer 6. Sendtric Countdown Timer 7. Countdown Mail Countdown Timer Free SEO Marketing Tools 1. Screaming Frog SEO Spider Tool 2. SERP Preview Tool 3. URL Builder for GA FREE TOOLS FOR PLANNING CONTENT 1. Google Drive 2. Trello 3. Asana 4. Airtable FREE TOOLS FOR WRITING CONTENT 1. Grammarly 2. Hemingway App 3. oTranscribe FREE TOOLS FOR OPTIMIZING CONTENT FOR THE WEB 1. CoSchedule Headline Analyzer 2. Advanced Marketing Institute Headline Analyzer 3. Word2CleanHTML FREE LINK BUILDERS AND MORE 1. Click to Tweet 2. Bit.ly 3. Social Media Share Buttons Generator 4. CoSchedule Social Message Optimizer FREE TOOLS FOR CURATING AND AGGREGATING SOCIAL 1. M...

  Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a few ways that you can update your digital marketing strategy right now. Do a quick audit of your social media profiles If you set up your social media profiles some time ago, it’s probably time for a quick audit of each. This is a time to reevaluate each and decide what’s working and what’s not. Are you spending lots of time writing posts on Medium, but not seeing much ROI? Maybe it’s time to reallocate that effort somewhere else. Are your Instagram followers growing steadily? That’s probably a platform you want to focus more on. As you’re doing your audit, remember that you don’t have to have profiles on every social media platform, especially if keeping up with them a...

            Dynamic Remarketing for e-commerce in Google Ads             Sign in to Google Ads and navigate to ‘Campaigns’ in the menu.           Click on the 'plus' icon and select ‘New Campaign’.           Navigate to ‘Display Network’ and then click on ‘Sales’.           Select ‘Standard display campaign’ and click on continue.   ·          Choose your campaign name and a bid strategy, then set the amount for your budget as per your marketing requirements.           In the Audiences tab, click on Remarketing and select the correct remarketing list or choose the Google Ads’ optimized list as it’s an easier option.           Hit Done, then click on ‘Use a data feed for personalized ads’.           Choose the Business type that best rep...

  ☝️ An advanced  Google Ads  feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms. To use this feature in your ads, you insert a special piece of code into your ad text. For example, let's say you're running a campaign to advertise your candy store and you have an ad group that promotes your chocolate candy products. The snippet of code that you'll insert in your ad text might look like the following: {KeyWord:Chocolate}. Doing this means that when a keyword can't be inserted in your ad,  Google  will insert Chocolate instead. Then, when a customer uses one of your keywords in their search,  Google Ads  automatically replaces the code with the keyword that triggered your ad. This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful. Keyword insertion is an advanced  Google Ads  fe...

  Guide to create your first Google Display ad campaign. A Google Display Ad is most frequently a picture ad or an Inexpensive media ad which will show when people are browsing the website, watching videos, checking Gmail, or using apps. This kind of ad is usually shown on sites that aren’t owned by Google (with the exception of YouTube), but sites that are a part of the Google Network. Below is a step-by-step guide to create your first Google Display ad campaign. 1. Open Google Ads and Sign-in to your Account 2. Set-up Google Ads Conversion Tracking 3. Create New Google Ads Campaign 4. Choose a Goal For Your Google Display Network ad campaign 5. Choose The ‘Display’ Campaign Type 6. Choose one among the Display Campaign Sub-types 7. Set Your Location Targeting and Language Targeting 8. Set Your Google Display Ads Bid Strategy 9. Set Your Daily Budget 10. Name Your Ad Group 11. Set Audience Targeting and Demographics Targeting 12. Create Responsive Display Ads and Upload Display Ad...

 Best SEO Tools 💥 👉Google Keyword Planner Find the right keywords to use in your Google Ads campaigns with our Keyword Planner tool. 👉Google Page Speed Insights Make your web pages fast on all devices 👉 Google Search Console Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results. 👉Google Structured Data Checker This tool will help you add structured-data markup to a sample web page. 👉HARO HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. 👉KWFinder KWFinder is a keyword research and analysis tool bringing hundreds of long tail keywords with low SEO difficulty. Try KWFinder for free! 👉Mozbar Your free all-in-one SEO toolbar for research on the go. 👉ScreamingFrog The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites, links, images, CSS, scr...