Digital Marketing Knowledge Stream

  Technical SEO can be as simple or as complicated as you like... Ultimately, it's about making the right decisions for your users. What you don't need: - To fix a 404 for search engines. - To improve performance for search engines. - To improve old content for search engines. - To remove low-quality pages for search engines. What you do need: - To fix 404s so your users don't land on broken pages. - To improve performance for a better user experience. - To improve outdated content so users get the correct information. - To remove content that doesn't provide value to your users. Keep it simple.