Digital Marketing Knowledge Stream

  These can give you a better and wider view of your data across your various Google services. Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.” What accounts can be associated. Here is a list of the various Google accounts that you can link with associations: Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better...

  The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results. Starting around February 18, 2021, Google seems to be showing  fewer featured snippet  results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show.  All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth. Moz is showing a decline: RankRanger is showing a decline: 9.5% to 8.5% SEMRush is showing a decline: Each of these tools track different sets of keywords and featured snippets but they are all showing declines. Why it matters.  If your site gets a lot of traffic from featured snippets in Google Search, this may impact your traffic. Keep an eye on your analytics, check to see if your top performing featured snippets are still...

  Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating. The question came up at the  27:08 mark  into the video, it was "What matters the most the number of unique referral backlink domains or the total number of backlinks?" John responded that the number of links is "completely irrelevant" and that Google weighs different links differently. He said one link can be way more valuable than thousands of links because Google can ignore links. Here is what John said: So I don't think we differentiate like that in our systems. So from my point of view I would tend not to focus on kind of the the total number of links to your site or the the total number of domain links to your website. Bec...

  Google's John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on   Twitter   "No, Google won't penalize a site for having 15 redirects (or any other number)." There was obviously some misunderstanding somewhere... Yes, Google did have a  too many redirects  error with Sitemaps: Plus, you can potentially redirect a penalty to your own site but I covered that numerous times. It is not as simple as it sounds. Do some searches on this site for redirect penalties and you will see. But in terms of Google penalizing a site because it has too many redirects, that is not something Google does. Forum discussion at  Twitter . Reference: https://www.seroundtable.com/google-redirect-penalty-30970.html