Digital Marketing Knowledge Stream

  An SEO audit is where you find opportunities to improve a site’s search performance. It involves finding technical, on-page, content, and link-related issues to fix or improve. Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for 14 of them in this guide. 1. Check for manual actions Manual actions are when a human reviewer at Google decides that your site doesn’t comply with  their webmaster guidelines . The result is that some or all of your site won’t be shown in Google’s search results.  You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still arguably the best first thing to check because if you have one, you’re dead in the water before you even start.  To check for manual actions, go to the  Manual actions  report in Google Search Console.  If it says anything...

  One of the most powerful  #SEO  strategies ever. Used by the biggest authorities. 👇 Hub pages. But not any old hub pages. I'm talking about absolute Goliaths. Here's how you build them. ✅ -- Pick a 'theme' of content and identify the main keyword (don't go granular here, stay broad). ✅ -- Find supporting pages that fit within this theme. It could be 50 pages, it would be 5,000. ✅ -- Map out how each page is going to link to each other AND to your main hub page. ✅ -- Make your supporting content *so* good that you can use this to drive traffic AND build links. ✅ -- Gradually build out your hub page. Use headers and a paragraph of text to add internal links to your supporting pages. ✅ -- Build links into this mammoth resource that has every possible answer about your topic. ✅ -- Let your tiered internal links and tiered external links distribute equity within this cluster. ✅ -- Connect the dots between authors in your clusters (and external links) using Schema. And...

  Any Digital Marketing Course will cost you between Rs. 30,000 to Rs 3 Lakhs for 2 to 3 months. You can learn all of that from the internet for FREE. Here’s a list of FREE Online Resources to Learn Digital Marketing 👇 Business Writing (Content Writing + Copywriting + StoryTelling) Books To Read  1 - HBR Guide To Better Business Writing 2 - OGILVY on Advertising 3 - Copywriter’s HandBook 4 - Borron Letters Blogs to Follow 1 - Enchanting Marketing 2- Goins Writer  3 - CopyBlogger 4 - Very Good Copy Graphic Designing (Theory + CANVA + Adobe Illustrator) Design Theory - Learn from YouTube 1 - Beginners Guide to Graphic Design series by Gareth David Studio 2 - Understanding Color by Blender Guru 3 - For Typography Watch Typography videos by TipTut. Canva Tutorial 1 - Free Beginners course from CANVA Website 2 - YouTube Channel -> Digital Mohit Adobe Illustrator + Photoshop -> YouTube Channel - GFX Mentor  Website Creation on WordPress 1 - WordPress...