Digital Marketing Knowledge Stream

Let me ask you one question first. What is your end goal? Is your end goal getting ‘add to carts’ or ‘landing page views’? Or is your end goal getting a sale? When it comes to machine learning, you now get exactly what you ask for. If you ask for landing page views, you get landing page views. If you ask for add to carts, you get add to carts. But do not expect something else as a result. So if you are optimizing campaigns for landing page views, do not expect the users to also convert after landing on your page. You asked for landing page views, so your ad platform targeted those people who are most likely to click on an ad and land on a page. You did not ask for sales. So your ad platform won’t target those people who are most likely to purchase after landing on a page... Similarly, If you are optimizing campaigns for ‘add to carts’, do not expect the users to also purchase after adding items to cart. You asked for ‘add to carts’, so your ad platform targeted those people who are mos...

  Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like   XML sitemap ,   page title ,   alternative text , and   301 redirects   are puzzling at first. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.  301 Redirect:  A signal to the search engines that a web page has moved. A person attempting to reach the original page gets taken to a new page that’s the closest match. 404 Error:  A type of technical SEO error that signals the web page could not be found (often because it’s been moved or deleted). Algorithm:  A formula that calculates the rank of search engine results. These algorithms evolve with the goal of providing a searcher with the most relevant content based on their specific search. Alternative Text:  Tags placed on images which provide the s...