Digital Marketing Knowledge Stream

  I wanna share with you my link building study form past 2 years. First, you should know that I’m no beginner, I’m in SEO for almost decade. This case for one of my sites; as you can see somewhere in January 2020 I bought decent number of entry level link inserts. Site immediately start to go up, and then because of lack of the budget I decided to continue with fucking PBNs. As you can see those PBNs almost sent my site to graveyard- I thought that it’s up to google updates or up on page SEO. So I started to do some on page SEO again and again, ‘til I realized that it’s up to PBNs. So I decided one more time to buy niche edits and my site was sent to the stars. Also, I build some PBNs for other sites but I wasn’t so bad attack like on this site. So I realize that is better to buy 10 quality links then 1000 PBNs *Just to notice, I didn’t want to show you statistic from GSC because I did some marketing and ads, so the traffic number won’t be the same* Give me your thought about this...

  Hi everyone Does anybody know what could be the reason of the highlighted drop in Page experience score? There's no logical reason...as you could see, CWV are being fixed continuously in the last period, there were no mobile usability issues in the last two months, Ads and Security are fine from the start...the search traffic is pretty stable (though Discover suffered linear drop in the last two months)...the critical dates for this PE drop are July 16-17th, and interestingly, the crawl rate gets much higher from these dates (pic 3) Website is a news portal. No new technical changes were made, content is being published regularly with a standard frequency... Yes, and there were sudden drops in avg positions on July 14th, 17th and 19th for all websites we manage (news portals and magazines), and now it seems it got back on the track.

  Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen for several reasons, and most of them can be reversed. But it may not be straightforward to understand what exactly happened to your site. Complete blog is here:  https://developers.google.com/search/blog/2021/07/search-traffic-drops

  Dove is known for its creative marketing techniques and its "real beauty campaign" is very successful campaign of all time. As a part of their long running real beauty campaign, they experimented with their packaging style in 2017. Dove started selling body wash packed in 6 different types of bottles from curvy to tall and short to slim in the UK. The idea behind this packaging was that women will buy the shape of the bottle that they identify their body type to be. But customers didn't like it and Dove had to face global criticism all over social media and internet. Every women has a different body shape and it is not possible to represent all body shapes in 6 types. So what will other women feel about their body shape? Women claimed that they don't want to see their body shape in packaging. Comparing bodies via plastic bottles is a ridiculous idea. Due to worldwide negative response, Dove had to close this but they have manufactured 6800 such bottles till that tim...

Hike within a few months of its launch in December 2012 by Bharti enterprises, caught user's fancy almost immediately. By the end of 2015, it has crossed 70M+ users. Here are the reasons for Hike's failure: Selective Targeting: The company only targeted people between the age of 18-30. They failed to realise that messenger is a need of every age group people. Too Many Features: The management tried to bring so many innovations to the app which includes games, messages, payments and sticker options. At that time, it was too complex for a user to use all these features. Size of the App: Because of too many features, the app size was about 75MB. In 2012, when 4G wasn't available and phones didn't come with huge storage capacity, 75MB was a big deal. No USP: Hike was a combination of Instagram, Whatsapp, Snapchat and Facebook. It didn't have it's USP, so there was no competitive advantage. How was your experience with Hike? Video reference: https://www.youtube.c...

  What is Digital Marketing ? A Beginners Guide Digital Marketing is a term defined to  achieve your business objectives and goals using the online channels  that include but are not limited to search engines, social media platforms, content creation & advertising in order to  educate, engage & market your product or service to potential buyers . In this article, you will learn: The Fundamentals of Digital Marketing Digital Marketing Trends in 2020 Some Free Digital Marketing Courses Concepts of Digital Marketing What is Digital Marketing & What’s Not Future & Growth of Digital Marketing Digital Marketing Careers & how to get started Skills a Digital Marketer should have with links and resources UPDATED Nov 2020 :  A few links and resources added. Google’s 2019 Research Report (Helps understand trends for 2020) LinkedIn has published a post: The Skills Companies Need Most in 2019 Today we are living in a fast phase of life, technology is gett...