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How to set-up/run Dynamic Remarketing for e-commerce in Google Ads?

 

  •          Dynamic Remarketing for e-commerce in Google Ads
  •           Sign in to Google Ads and navigate to ‘Campaigns’ in the menu.

         Click on the 'plus' icon and select ‘New Campaign’.
  •          Navigate to ‘Display Network’ and then click on ‘Sales’.
  •          Select ‘Standard display campaign’ and click on continue.



  •  ·         Choose your campaign name and a bid strategy, then set the amount for your budget as per your marketing requirements.
  •          In the Audiences tab, click on Remarketing and select the correct remarketing list or choose the Google Ads’ optimized list as it’s an easier option.
  •          Hit Done, then click on ‘Use a data feed for personalized ads’.
  •          Choose the Business type that best represents your products or service. Retailers will have to connect their Google Merchant Center account.
  •          To create a new ad, click on the ‘plus button’, navigate to ‘new ad’ and select ‘create campaign’ to set up your fresh ad.


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